Spotted in AdWords: Check a box and automatically create a headline test
For several months now, Google has been encouraging advertisers to run many ad variations in their ad groups. The message is essentially, “Ditch your manual A/B testing and let our machine learning-powered systems figure out the best ad with the best mix of extensions to show for each auction scenario.”
Now, it looks like Google is trying out a feature to make it easier for more advertisers to adopt even basic ad testing. Digital marketing strategist Conrad O’Connell spotted a new option in the old/current AdWords interface to “Create a second ad with headlines in reverse order.” Check the box, and automatically create an A/B headline test.
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I’m not seeing it yet in the new or old AdWords interface, but it’s an interesting idea to make at least one ad test option as easy as checking a box.
A Google spokesperson said, “We’re always experimenting with the ways to create the best possible experience for our users but have nothing to announce at the time.”