Local

  • How creating relevant experiences can boost your clicks on local search ads

    We all know by now that mobile has had a tremendous impact on our lives as consumers and as marketers.

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  • Local search industry optimistic about 2018 — but less likely to hire

    Add URL shares insights about the state of the local search industry from BrightLocal’s Local Search Industry Survey

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  • How to get started with local SEO

    Local SEO proved to be one of the biggest trends throughout 2016 and 2017, and is expected to continue doing so throughout 2018.

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  • How to Show Up in Local Search Results

    If you're having trouble getting your local business' website to show up in the Google local 3-pack or local search results in general, you're not alone. The first page of Google's search results seems to have gotten smaller over the years – the top and bottom of the page are often filled with ads, the local 7-pack was trimmed to a slim 3-pack, and online directories often take up the rest of page one. There is very little room for small local businesses to rank on the first page of Google.

    To make matters worse, Google has a local "filter" that can strike a business, causing their listing to drop out of local search results for seemingly no reason – often, literally, overnight. Google's local filter has been around for a while, but it became more noticeable after the Possum algorithm update, which began filtering out even more businesses from local search results.

    If you think about it, this filter is not much different than websites ranking organically in search results: In an ideal world, the best sites win the top spots. However, the Google filter can have a significantly negative impact on local businesses that often rely on showing up in local search results to get customers to their doors.

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