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Smart shopping season checklists: Mobile and desktop, content and SEO

Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year.

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How to use your data to supercharge paid search

In today’s marketing climate, data is key. Indeed, more data is generated in a 24-hour period than ever before, with 2.5 quintillion bytes of data being created daily across the globe (IBM, 2017).

The challenge lies in being able to harness this data to optimize marketing activities. After all, without an understanding of what your customers are doing, it is almost impossible to increase conversions and ROI.

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Does your website need an SEO audit?

 

Websites are like cars: they need maintenance. That may come in the form of updating the CMS, security or plugins. The same goes for SEO.

A great SEO strategy will always need reviewing and constant scrutiny of analytics, in order to ensure that you remain on the intended path.

To garner the most success from search engine traffic, a fully-fledged campaign is the best bet, where an individual or team can dedicate the correct amount of time to deliver results.

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Pinterest, Google or Bing: Who has the best visual search engine?

Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest, Google, and Bing all announcing major developments recently. 

How do they stack up today, and who looks best placed to offer the best visual search experience?

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4 safe search engines for kids

Young children are using the internet to search and find content more than they ever have before—but we can all understand some of the trade-offs that come with this technological advancement.

Typical search engines (think Google, Bing, etc.) do not default to kid-friendly settings, and it takes a lot of adult monitoring to make sure that nothing is appearing and getting clicked on that isn’t age-appropriate.

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International SEO: 5 ways to scale performance

The digital revolution has truly become a global phenomenon.

In the European Union, Internet penetration reaches over 80 percent, with some countries reaching well above 90 percent. In China, there are 731 million internet users, representing only 53 percent of the population —  leaving plenty of room for growth.

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What factors should you consider before choosing a web crawler tool?

The goal of any business serious about SEO is for prospective customers to find them through search. The reason is simple: these leads are more qualified, and are already looking for what the business has to offer.

 

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